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About Me
- The Jewelry Journalist
- I'm an award-winning professional journalist and "jewelry insider," writing about fine jewelry and gems. My specialties are design and fashion trends, American designers, luxury, and Italian brands. I've been honored by the fine jewelry industry with: The Women's Jewelry Association Award for Excellence in Editorial/Reporting/Publishing; The Italian Trade Commission Italian Jewelry Award in Journalism; and America's Contemporary Design Group High Achievement Award for Best Designer Advocate. I travel the world to see premieres of new collections and meet with their creators, but I'm based in the New York City area, where I attend press conferences, judge jewelry design competitions, and preview collections. * Thoughts or comments? E-mail: lorraine@thejewelryjournalist.com
2 comments:
How does this help her brand?
Target is a nice store, but, thats not where i think her goodies belong. Does anybody else?
I agree prez. I think quite a few designers are doing this right now because sales in the jewelry world tend to not surpass $30 as often anymore. As a sometimes target shopper, I wouldn't find myself thrilled to wear these jewels because they are "Temple St. Clair." I think they're just the usual target costume jewelry. You wear it if you like it, but not because "its Temple." In that case, they could've just skipped the Temple branding and not risked sullying the brand image.
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